The Signet — Brand Identity
The Details - $5500 / 4-6 Weeks
A Moodboard — the visual soul of your brand; where the atmosphere of your world is established.
A Set of Marks — the family of marks that carry your identity into every corner of your world.
A Color Palette — the colors your brand lives in, selected thoughtfully so every detail comes alive.
Typography — the letterforms that carry your brand's message.
A Brand Guide — your identity, documented and protected. So the world we built together stays intact in every hand it passes through.
Learn about the process and add ons below.
a gallery of recent signet offerings.
A brand’s identity is its first impression and its lasting memory. It’s the familiarity of a well-placed mark, the quiet authority of a thoughtfully chosen typeface, the emotion carried in a palette of colors. More than aesthetics, it is the thread that weaves together presence and perception—shaping how your brand is seen, felt, and remembered.
Learn about the process below.
the PROCESS explained
-
Before a single mark is made, everything is understood. You will receive a detailed questionnaire — your story, your values, the feeling you want to leave behind, the brands that inspire you and the ones that don't. Even a few images of what draws your eye — because sometimes what you are drawn to says more than what you can put into words. From your answers we meet — to listen deeper, to hear what lives between the lines, to unearth what is most essentially and specifically yours.
-
From everything heard and gathered, two distinct visual directions are developed — each one a complete atmospheric world with its own mood, palette, feeling, and potential. You choose one direction. From there, everything deepens.
-
Two fully realized brand identities — each complete with mark, color, typography, and mockups showing the brand alive in the world. Each one rooted in everything uncovered together. Each one considered, symbolic, and specific to you. We meet, we walk through it together, and this is where your one round of revisions lives.
-
Your completed brand world, documented and delivered with the same care it was designed with.
The Brand Guide — a document that captures your complete visual identity: your mark, your color palette, your typography, and the guidelines that ensure your brand is expressed consistently across every touchpoint, from digital to print.
The Files — your logo and marks saved as SVG and PNG with transparent backgrounds, delivered in every brand color
*click on any of the processes to learn more.
ADDITIONAL SIGNET OFFERINGS
WEBSITE DESIGN
Your brand identity deserves a home as considered as the mark itself. Built on Squarespace, designed for both desktop and mobile, your site will carry your visual world into every screen it lives on.
Service sites include: home, about, services, contact, and custom inquiry forms. Shop sites include: home, about, shop, product pages, and custom forms.
Custom coded where needed. Every page considered. Nothing templated.
Includes a recorded handover session so you can manage your site with confidence.
Copywriting is required before build begins. Bring your own professional copy, or add it to your project — quoted separately based on scope.
Service site — from $3,500
Shop site — from $5,000
Copywriting add-on — from $150 per hour.
PAPER SUITE
Every brand has a physical life — the card passed across a table, the tissue unfolded, the envelope opened. These are the moments where design is felt in the hands, not just seen on a screen.
The Paper Suite brings your Signet identity into the tactile world.
Stationery:
Business cards, letterhead, notecards, and envelopes.
Packaging:
Tissue paper, order inserts, stickers, custom box tape, and shipping boxes.
Additional pieces available on request.
Every project scoped and quoted individually.
from $800
